

We Don’t Sell Promises, We Build Systems That Perform
We build and run your Sales Engine, a complete operating system that drives pipeline, performance, and progression every single day.
The 4 Core Components:
Leadership Which Drives Performance – Enterprise-level strategy & accountability without the $300K+ overhead.
Systems That Create Clarity – CRMs, playbooks, and dashboards that actually drive outcomes.
Trained Sales Co-Pilots To Keep Deals Moving – Prospecting & follow-up handled for you, no hiring or HR headaches.
Rhythm That Builds Predictability – Daily activity, weekly reviews, and real-time adjustments that keep deals moving.
Step 1: Profit Levers Workshop
Benchmark your sales performance, diagnose the gaps, and build a 30-day roadmap for wins.
Step 2: 30-Day Implementation
Install your Sales Engine foundations: CRM cleanup, playbooks, and a trained Sales Co-Pilot activated.
Step 3: Ongoing Sales Engine Management
Fractional leadership + daily Co-Pilot execution + weekly reviews, delivering momentum and predictable growth long-term.


Once the Sales Engine is running, everything changes.
Deals move faster. Win rates climb. Forecasts become accurate.
You gain visibility, control, and rhythm, the foundation for predictable growth.
It’s not theory or hype; it’s structure that compounds into results quarter after quarter.
Before
Sales depends on you or one key seller.
CRM is underused, deals slip through the cracks.
Pipeline is lumpy and stressful.
Growth feels like firefighting.
After
Sales runs daily smoothly independent
CRM drives process, not personalities and accountability
Conversion rates improve toward benchmarks.
Revenue is steady, predictable, and scalable.
You get your time, focus, and control back.


“Louis is that rare mix of intellect, energy, and leadership you want in any senior executive. I brought him in to rebuild HCL’s Digital Experience software franchise — a tough, declining business that required both guts and diplomacy. He not only stabilized the client base but grew new enterprise logos and introduced global best practices in pricing and delivery. He’s strategic, driven, and the kind of leader you actually enjoy having a beer with after a hard day.”
- Simon Pollard


“Louis brings energy, passion, and focus to every engagement. He’s not just about hitting targets — he’s about helping clients achieve their strategic objectives. His depth of knowledge and experience make him an exceptional commercial operator and a constant high performer. A true professional who lifts everyone around him.”
- Agostino Carrideo


“Louis is one of those rare account leaders who truly understands both the business and the technology. His judgement, advice, and focus on service delivery have earned my respect time and again. He’s commercially sharp, dependable, and consistently delivers on what he promises.”
- Sam Sofianos

We install a complete Fractional Sales Engine, not just advice or leads. That includes fractional sales leadership, system clean-up, trained Sales Co-Pilots, and pipeline rhythm so sales no longer sits on your shoulders.
We work with B2B SaaS, ERP, and enterprise tech companies, typically £1M–£10M+ in revenue. They’re technically strong, but sales is still founder-led, inconsistent, or too reliant on one or two people.
Usually less than the cost of hiring one full-time sales leader. For that, you get leadership, systems, and Sales Co-Pilot support.
